About Us
Our Story
In the year 2000, two data consultants stood at a crossroads in Auckland, New Zealand. After years of wrestling with the slow, complex nature of traditional data warehousing, they asked themselves a simple but powerful question: What if there was a faster way?
That question became the spark that ignited WhereScape – a bold new contender, born out of the rubble of the old world of data warehouses, plagued with inefficiency and frustration. A company born out of the desire to create something better, something simpler.
In 2003, we made history by launching WhereScape RED, the world’s first-ever data warehouse automation platform. This wasn’t just a new product; it was a seismic shift that radically simplified data warehousing forever. But we didn’t stop there. Over the past two decades, we’ve continued to innovate and evolve ahead of the ever-changing data landscape, launching new features and pioneering products that address real-world challenges.
Join us as we take you on a journey through the history, innovation, and people behind the pioneering spirit of WhereScape. ↓
WhereScape
25 Years of Data Automation
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Founded in Auckland, New Zealand.
WhereScape pioneers data warehouse automation. -
Launch of WhereScape RED.
The first ever data warehouse automation product hits the market. -
Opening of US Office.
Rapidly growing demand from the American market results in a new Portland, OR office. -
Opening of UK Office.
Reacting to growing European demand, WhereScape opened their London office. -
WhereScape wins Red Herring 100 Award
WhereScape crowned winner in prestigious Hong Kong ceremony for tech award. -
Launch of WhereScape 3D.
The new data-driven design tool enables users to design, discover & deploy. -
Celebrating 350 Customers in US
After 10 years, WhereScape boasts a diverse set of 350+ North American customers. -
Launch of Templates on RED
New templates on RED open up new target platforms and support for their capabilities. -
Launch of WhereScape DVE
The new Data Vault Express platform radically simplifies Data Vault 2.0 creation. -
Idera Inc. Acquires WhereScape
Texas-based B2B software specialists buy WhereScape, adding it to their portfolio. -
Celebrating 20 Years of Data Excellence
WhereScape marks two decades of data warehouse automation excellence. -
WhereScape RED & 3D ‘Go’ DevOps
WhereScape’s products get key new support for DevOps functionalities for Azure & more. -
WhereScape RED’s v10 Launched
After a landmark release, RED supports Unified Metadata & new schedulers.
Our Heritage & Journey
It all started in 2000, in the bustling tech-hub of Auckland, New Zealand. Two seasoned consultants, frustrated by the slow and complex process of building data warehouses, had a bold idea: Why not automate the entire process? What if businesses could achieve in days what used to take months?
That question sparked the creation of WhereScape.
Back then, data warehousing was a time-consuming, manual process that often left teams overwhelmed and behind schedule. But the founders of WhereScape weren’t just dreaming of incremental improvements; they envisioned a revolutionary approach that would transform the industry. By 2003, we had done just that, by launching WhereScape RED—the world’s first-ever data warehouse automation platform. This wasn’t just a new product; it was a seismic shift, one that radically simplified data warehousing forever.
The news spread quickly. In a small country that prides itself on innovation, WhereScape became a local hero. Soon, 80 out of New Zealand’s top 100 companies were using the new technology. The pragmatic Kiwi mentality of “getting stuff done” underpinned our company culture. And while we were thousands of miles from Silicon Valley, we fostered a similar collaborative environment both inside and outside our offices, with our team bonding over running clubs, fishing trips, and even the occasional vineyard tour.
But the story didn’t stop there.
As global demand for WhereScape skyrocketed, we made the bold move to simultaneously open offices in the US (Portland, OR) and the UK (London). Yet, we stayed true to our roots, hosting events at the New Zealand High Commission in London, complete with Māori language announcements and performances of the traditional Haka dance.
Innovation is at the heart of our legacy.
In 2011, we launched WhereScape 3D, empowering users to visually design, discover, and deploy data solutions with unprecedented ease. Then in 2016, recognizing the rapidly increasing number of new data sources, we launched Templates on our flagship WhereScape RED product. This new ultra-flexible approach enabled us to open up to hundreds of new data platforms, including those yet to be invented!
It wasn’t long before the industry began to take notice. We are proud to have been early integrators with industry leaders like Snowflake, Databricks and Microsoft Fabric, keeping us at the forefront of big data transformations, proving that automation wasn’t just a convenience— it was the future.
Fast-forward to 2017, and WhereScape made yet another leap forward with the launch of WhereScape Data Vault Express (DVE), dramatically reducing the implementation time of Data Vault 2.0 models. By now, our reputation as an industry leader in automation was firmly established.
In 2019, we joined the Idera Inc. family of software brands, gaining new resources and a larger global footprint. This propelled us ahead to launch our landmark WhereScape v10 release in 2023, featuring major updates in metadata and scheduling.
From a small start-up to a global leader, we’ve never lost sight of the principles that got us here: innovation, integrity, and a relentless focus on our goal: to simplify data complexity. Our heritage isn’t just a testament to where we’ve been—it’s the foundation for where we’re going, driving data excellence for decades to come.